Your hotel, hospitality
and travel brand and marketing experts.

We help you build and grow your brand to stand out, win fans and captivate customers.

 

We partner with hoteliers, management companies, restaurateurs, owners and developers to provide comprehensive and innovative solutions through strategy, branding, marketing and project management.

Whether you’re a global titan or a local gem, have been around the block or are just breaking ground, we can help you turn the dial.

So, who are we?

Moda is a creative brand and marketing studio founded by Danelle Ayers, an award-winning strategic brand marketer with two decades of hotel and hospitality experience across New Zealand, Australia and the United Kingdom.

We specialise in creating, building, and elevating experience brands, always placing the customer experience at the forefront. For us it’s all about growing brand love, which, in turn, cultivates customer loyalty and drives commercial success.

We work with you from strategy, ideation and execution, through to end-to-end project management (we’re dab hands in pre-openings and rebrands), on-going marketing, mentoring and consultancy services.

True to our name, at Moda, our made to measure approach ensures the best combination of strategic and creative thinkers working with you to fashionably transform your business, amplifying your competitive advantage and helping you grow financial returns.

And what do we do?

  • Brand.

    From brand strategy to identity development, experience philosophy to brand audits, our strength lies in elevating our clients brands to stand out from the sea of same with a clear-cut competitive advantage. Our entire focus is on gearing brands for future growth and igniting a long-term love affair with your customer.

  • Marketing.

    We’re an ideas studio itching to unleash our creativity. From marketing strategy to campaign concepting and execution, we thrive on transforming businesses and unlocking potential. With the wisdom of operational experience, we implement strategies to engage target audiences, drive traffic, and increase conversions.

  • Communications.

    We believe compelling storytelling is the key to brand magnetism and cult status. We work with you to identify the hooks and reshape these into engaging stories that reach your target audiences via earned media and influencer engagement. We also craft robust communications plans tailored to various audiences and channels.

  • Project Management.

    We love a good project. From pre-openings to one-off campaigns and launches, we serve as the conduit between all collaborators and stakeholders, safeguarding the project vision and key objectives throughout. We’re well practised in herding cats, cracking whips and keeping ducks aligned - ensuring timelines and budgets are kept in check.

  • Consultancy.

    Our consultancy services provide expert advice and guidance to help you improve your brand image and performance. With the clarity that comes as an outsider looking in, we use these insights to focus and develop effective branding strategies, identify opportunities for growth, and help you overcome challenges.

  • Mentorship.

    A great mentor can be an absolute game changer. Our mentorship services offers the opportunity to enhance the expertise, knowledge and performance of your people around specific skills and goals. We offer impactful mentoring processes that empower teams and individuals to become more confident and crush their roles.

FIND OUT MORE

“Danelle’s brilliance lies in her knack of bringing hotel and hospitality brands to life authentically, captivating the hearts of customers and driving remarkable results.”

— Jane Hastings, CEO | EVT